Experimental vineyard” project

Since its foundation in 2011, W+P has been determined to create value not only for its customers and employees, but also for future generations. This vision shapes our daily actions and directs our focus towards the environment and society.

For this reason, the “Experimental Vineyard” project was initiated in 2017 by company founders Jens Schneider and Roman Wagner. Located on the outskirts of Frankfurt, but already in the Lower Franconian Vorspessart, a small south-facing slope in the market town of Mömbris offers the best conditions for a special project. This region offers many city dwellers relaxation and a retreat from the hustle and bustle of everyday life. The locals love their traditions and are very attached to their homeland.

The “experiment” is aimed at local public institutions such as kindergartens, schools and clubs in order to learn how to deal sensitively with nature, to experience the cultural landscape in the Kahlgrund / Vorspessart and to support identification with the homeland. In particular, cultural and historical aspects of the local/community history and community are to be expressed through the project. Local politicians are following the project with great interest, as the initiatives mentioned and the expected products support a special identification with the local region.

100 vines were planted at the start of the project, the cultivation area was fenced off and a wire system was installed. After the first growing phase, the building application for a small vineyard hut was approved in 2020. In addition to storing the various tools, the hut will primarily be used to collect and store water so that the sensitive vines can be watered during the hot months.

In an initial “art and culture” collaboration, the vintage labels for the first edition (2020) have been designed. As part of a one-week mask workshop with around 15 children, special fantasy creatures were created, including the motif of the “Kahlgründer TROLL”, which adorns the first front label of our wine.

The hand-picked harvest in September 2020 was carried out in cooperation with local winegrower Johannes Höfler, who has been supporting the project in word and deed from the outset and refines the small yield from our vineyard in his wine cellar.

As soon as the pandemic restrictions allow it again, the great place to stay at the vineyard will be used for workshops (vacation games, cultural work, etc.), nature studies and social activities. This will support the sensitization of future generations to nature and culture, which has already met with great interest from the public.