As part of the upcoming move to the ​ Macherei, our client initiated a furniture tender with the help of W+P. The focus of this is on topics such as design, accessibility, functionality, comfort and sustainability. The suppliers were able to exhibit the tendered furniture on April 12 and 13, 2021 at our customer’s premises in Haar and convince individual employee representatives of their product features.

Participating in the exhibition are:

The campaign and the presentation of the suppliers were accompanied by a camera team. The resulting footage allows employees who were unable to witness the events live to take a virtual tour of the exhibition.

The showroom at our customer’s premises is available to staff for a total of two weeks. This means that every employee can test, touch, experience and evaluate the furniture – in compliance with the Corona requirements.

Another highlight is the installation of QR codes in the exhibition areas, e.g. at Haworth. These allow the real and virtual showroom to merge. By scanning the QR code with a mobile device, the visitor is forwarded directly to the online showroom and can view the areas here regardless of time and place.

Our special thanks go to the manufacturers. They spared neither effort nor expense to make the event possible for us – under strict Corona conditions.